RiderTua.com – What Honda is doing now is different from its competitors in Indonesia. While other brands are launching electric cars, they have just released a hybrid car in their e:HEV model. Honda admits that they are still comfortable in the hybrid car market. Because this type of car is considered a model suitable for sale in Indonesia.
Honda Feels Comfortable being in the Hybrid Car Market
If you pay attention, Honda actually has many electric cars sold abroad. They should be able to take advantage of the electrification trend in Indonesia to sell a number of their BEV products. However, of the several models sold, only two were brought here, and even then the units were used as research to develop a BEV model that suits the market.
In fact, currently Honda is selling its hybrid cars, which are variants of the CR-V and Accord, both of which are imported directly from abroad. They already know that the selling price is quite expensive, but this is a good start to start electrification. It’s just that unlike the others, they want to focus on selling hybrid cars first rather than electric.
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Honda said that the passenger car market in Indonesia still has a lot of demand for hybrid cars and the like, whether mild hybrid or PHEV (plug-in hybrid). It is true that electric cars also have a lot of interest, but this is thought to be because consumers follow existing trends. In addition, hybrid models are considered a great start to the electrification of cars.
The Japanese brand also said that they chose to sell hybrid cars considering that there is still limited infrastructure to support electric cars in Indonesia. Of course, this is an obstacle for them to sell their BEV models. Even so, Honda continues to carry out market research to study what demand and consumers are like.
