Categories: MotoGP

Hyundai’s Strategy in Facing New Competitors in the BEV Market

RiderTua.com – Hyundai is still one of the sales leaders in the electric car market in Indonesia today. However, they have to deal with the many new brands that are present here. Not only Chery, Hyundai also has to deal with a number of newcomers selling electric cars. Like BYD to Great Wall Motor.

Hyundai is Facing Many New Brands in Indonesia

Sales of electric cars in Indonesia are still quite good despite unfavorable market conditions. However, the dominance of brands such as Hyundai is starting to decrease as more and more brands present their newest electric cars. Like Chery with the Omoda E5 to BYD which brings three BEV models at once.

Hyundai already knows about the presence of this new brand, they even predicted that it would happen. With the BEV car market continuing to grow, it is clear that they need a new strategy to face the fairly tight competition in the market. While continuing to provide the best service for its consumers.

(BYD)

Intense Competition

This South Korean brand admits that its rivals are able to present electric cars at affordable prices. Meanwhile, the products are still sold at quite expensive prices, even the locally assembled Ioniq 5 is still sold for more than IDR 500 million. Despite this, Hyundai still wants to offer high quality products to Indonesian consumers.

In the future, Hyundai will launch the latest generation Kona EV in Indonesia, and this model will use locally assembled batteries. This way the selling price should be more affordable than the original price. Hyundai itself has not yet decided on the right selling price for the All New Kona EV, because they are still making a number of preparations before starting sales here.

Rafie Satya Pradipta

Leave a Comment

Recent Posts

GAC Aion Siap Luncurkan Mobil Pertamanya di Indonesia!

RiderTua.com - Meski GAC Aion belum memulai penjualannya di Indonesia, mereka sudah siap untuk memperluas jaringan penjualannya disini. Termasuk mendirikan…

19 June 2024

Mobil Listrik Berjarak Tempuh Jauh Paling Banyak Dicari!

RiderTua.com - Mobil listrik yang dijual di Indonesia semakin beragam model dan jenisnya. Dari MPV, SUV, sampai mobil niaga semuanya…

19 June 2024

GAC Aion Mulai Membuka Dealer, Siap Rilis Mobil!

RiderTua.com - GAC Aion telah mempersiapkan segalanya untuk memulai penjualan mobilnya di Indonesia pada tahun ini. Dari jaringan penjualan sampai…

19 June 2024

Joan Mir akan Perpanjang Kontrak dengan Tim Pabrikan Honda, Tapi

RiderTua.com - Nama Joan Mir berulang kali dibicarakan di pasar transfer MotoGP. Seperti 10 pembalap lain yang menjadi starter saat ini,…

19 June 2024

Bergaya Neo-Sport Cafe, Honda CB300R Dapat Warna Baru yang Sangar!

RiderTua.com - Honda CB300R, nakedbike yang bergaya Neo-Sport Cafe pertama kali meluncur di tahun 2017. Kali ini baru saja mendapat…

19 June 2024

Toprak Razgatlioglu Bersama BMW ke MotoGP?

RiderTua.com - Kemenangan sempurna Toprak Razgatlioglu di Misano menjadikannya pembalap BMW pertama yang memimpin klasemen Kejuaraan Dunia Superbike sejak 2012 (Marco…

19 June 2024