Categories: MotoGP

Hyundai’s Strategy in Facing New Competitors in the BEV Market – Hyundai is still one of the sales leaders in the electric car market in Indonesia today. However, they have to deal with the many new brands that are present here. Not only Chery, Hyundai also has to deal with a number of newcomers selling electric cars. Like BYD to Great Wall Motor.

Hyundai is Facing Many New Brands in Indonesia

Sales of electric cars in Indonesia are still quite good despite unfavorable market conditions. However, the dominance of brands such as Hyundai is starting to decrease as more and more brands present their newest electric cars. Like Chery with the Omoda E5 to BYD which brings three BEV models at once.

Hyundai already knows about the presence of this new brand, they even predicted that it would happen. With the BEV car market continuing to grow, it is clear that they need a new strategy to face the fairly tight competition in the market. While continuing to provide the best service for its consumers.


Intense Competition

This South Korean brand admits that its rivals are able to present electric cars at affordable prices. Meanwhile, the products are still sold at quite expensive prices, even the locally assembled Ioniq 5 is still sold for more than IDR 500 million. Despite this, Hyundai still wants to offer high quality products to Indonesian consumers.

In the future, Hyundai will launch the latest generation Kona EV in Indonesia, and this model will use locally assembled batteries. This way the selling price should be more affordable than the original price. Hyundai itself has not yet decided on the right selling price for the All New Kona EV, because they are still making a number of preparations before starting sales here.

Rafie Satya Pradipta

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