DFSK Seres Wants to Control 30 Percent of the BEV Market in Indonesia

RiderTua.com – Seres is one of the electric car brands present in Indonesia. The DFSK brand has only sold one model so far, namely the E1, and even then it has been a year since they sold it here. Even so, Seres targets to control 30 percent of the electric car market in Indonesia. Although that is not something that is easy considering the competition is quite tight.

Seres, Which Has Only Been Present in Indonesia for a Year

Even though it is presented by DFSK, Seres is a sub-brand of this automotive brand. This brand has only sold one model in Indonesia, namely the E1 electric car which was released more than a year ago. The selling price is quite affordable for a small car like this, and sales should be higher than expected.

However, after a year has passed, Seres’ name seems to be increasingly being drowned out by the number of new brands in the BEV market in Indonesia. Not to mention Wuling which dominates the market with the two BEV models it sells, namely the Air EV and Binguo. Even so, Seres has targeted to remain competitive in its market, in fact they are also targeting to hold 30 percent of the BEV market share here.

Competition is Getting Tougher

Seres sees that sales of electric cars in Indonesia are still quite low, in fact only contributing one percent of total sales. Apart from the limited models sold, electric cars have not yet reached first-time buyers. This is the reason why DFSK brought Seres to sell its BEV models.

Regarding the target of holding 30 percent of the electric car market share, it sounds quite difficult to achieve. Because Seres has to deal with many competitors in Indonesia, not to mention that they have only presented one car here. Not only Wuling and BYD, they also have to face brands such as Toyota and Hyundai.