RiderTua.com – Mazda has launched a number of its newest cars in Indonesia in the last few months. They still rely on the CX SUV line-up here, and the model continues to get lots of refreshes and new models. With the increasing number of new cars, Mazda is targeting sales of up to 7 thousand car units this year. The target is quite high, but they are quite optimistic about achieving it.
Mazda will continue to present its newest cars in Indonesia
Some time ago, Mazda through Eurokars Motor Indonesia (EMI) presented the latest CX-3, which offers a number of changes to its features and appearance. This model is still its mainstay in Indonesia, as evidenced by the CX-3 and 5 contributing most of its sales throughout 2023. Therefore, they have set a sales target of 7 thousand units for this year.
Maybe this figure is quite a lot, especially considering that most of the cars it sells are premium cars. One of them, namely the CX-60, is one of the most expensive SUVs with a price exceeding IDR 1 billion. But that’s not a problem for Mazda, especially since its car line-up is not only limited to luxury cars.
CX Series
Mazda has so far relied on its SUV product line in Indonesia, although they also sell other types of cars such as sedans and hatchbacks. However, from a sales perspective it is quite different, with the CX series dominating sales results. So this is what makes them set that many targets.
After releasing a refresh for the CX-3, it is possible that Mazda will present another new model this year in Indonesia. Abroad, several new cars have been launched, although production has also been discontinued, such as the Mazda6. However, this model will still be sold here, although with a fairly small percentage of sales in the market.
Apart from the CX-3 and 5, the CX-60 is also much sought after by consumers. Indeed, the price is quite expensive, but that is in accordance with the features and quality it has.
