RiderTua.com – The name Isuzu is well known as a commercial vehicle manufacturer throughout the world, including in Indonesia. He has presented several products on the market, be it pickups or trucks. However, Isuzu also sells passenger cars such as the MU-X and D-Max, with the models still getting refreshes. Even though they themselves want to focus on selling commercial vehicles because demand is quite high.
Isuzu Continues to Sell the MU-X SUV and D-Max D-Cab Pickup
The commercial vehicle market still has quite high demand, especially with electrification starting to expand. Brands such as Isuzu and Hino still hold quite a large market share in Indonesia, obviously because the products offered are quite diverse. Whether it is a small to large truck, it depends on the target market.
However, unlike Hino, Isuzu also sells passenger cars, namely the MU-X ladder frame SUV and the D-Max double cabin or d-cab pickup. Both may not be well known in their segments with the intense competition between Toyota and Mitsubishi. Still, the MU-X and D-Max still get refreshes from Isuzu until now.
There are Still Fans
In fact, Isuzu admitted that they would only focus on selling commercial vehicles in Indonesia. But this doesn’t mean they just ignore the passenger car market, as evidenced by the MU-X and D-Max still available today. Not to mention a number of refreshments in the form of facelifts to all new models in recent years.
Isuzu has long been known for its diesel engines, especially the Panther MPV which has become one of the legendary cars in Indonesia. Even though production has now been stopped, they are still known through other products such as the MU-X or D-Max. Even in the midst of quite tight competition in their segments, both of them still have fans in Indonesia.
