Peugeot Stops Car Sales in Indonesia?

RiderTua.com – Peugeot has been present in Indonesia for more than three years, even though they have only sold three models. The three consist of the 3008, 5008, and 2008, both of which are still mainstays in their respective segments. However, Peugeot suddenly announced that it would stop selling its cars in Indonesia this year. This was done after receiving a decision from the principal of Stellantis.

Peugeot Officially Stops Car Sales in Indonesia

In fact, if you look at it, Peugeot has been present for three years in Indonesia, and even then they are back after being absent for several years previously. They present three of their flagship cars here, consisting of the 2008, 3008 and 5008. Although initially the French brand only brought two models, namely the 3008 and 5008.

When they were first sold, both were able to record sales of up to 265 units in 2021. Then in 2022 it rose to 451 units, but in 2023 it dropped drastically to 199 units. Until last March, Peugeot only sold 28 units, and even then this was the result until sales were stopped at the beginning of this month.

Competition in the Four-Wheel Market

Astra Peugeot explained that they had to stop selling their cars in Indonesia as a decision made by the principals of Stellantis. Maybe this has something to do with the sales results they have obtained so far, although there is also the possibility that it is because they want to focus on other countries. Of course, to strengthen its position in a country that has quite large potential.

It seems that Peugeot is losing out to the intense competition in the four-wheeled market in Indonesia, which is clear that there are many brands present here. Especially with the presence of a number of new brands here. Even though they have stopped selling their cars, Peugeot still guarantees the availability of spare parts, including aftersales service, home service and car warranty claims.