RiderTua.com – After Formula 1, Liberty Media also added MotoGP to its racing portfolio. Pit Beirer (KTM sports director) sees the deal as a positive and unique opportunity. “This is great news for us. When we finally found out yesterday, we were very happy. For us and for the sport. If we look at what Liberty Media has done and continues to do for Formula 1 in terms of sports marketing, then we see this as a unique opportunity to take MotoGP to the next level,” said Beirer.
As is known, on Monday (1/4/23) it was officially announced that Dorna Sports SL (which is responsible for organizing and marketing the Motorcycle Road World Championships) has received a new majority shareholder. MotoGP will thus be included in the marketing power of organized sports globally. After Formula 1, the most important motor racing platform in the world moves under the auspices of Liberty Media.
Pit Beirer (KTM) : Liberty Media Creates New Opportunities for MotoGP
This takeover by Liberty (majority with 86% shares) will create new opportunities for MotoGP, especially on the marketing side. The new ownership structure will not change anything in business operations at this time. As confirmed from America, Dorna’s headquarters will remain in Madrid and the position of CEO will remain in the hands of Carmelo Ezpeleta.
Regarding the producers’ hopes, Pit Beirer said, “We only need to see how much influence Liberty Media has. The network and their opportunities for example in providing more comprehensive TV coverage, are huge. This is a special opportunity for our great sport to take a step forward with this constellation. Ultimately, everyone should benefit from more intensive marketing, both racers, manufacturers and of course the fans.”
To what extent is the manufacturer involved in this business? The KTM motorsport director from Germany emphasized that of course it is not surprising to know this. But the producers didn’t get into the details.
MotoGP marketing is very important, because currently no operational action is required. “It is extraordinary what Carmelo Ezpeleta has achieved with his team over the years. In everyday life in MotoGP, everything is extraordinary thanks to Dorna’s experience,” emphasized Pit Beirer.
Pit Beirer added, “It’s amazing, Carmelo Ezpeleta is a very strong leader with a great vision for this sport and most importantly, he is right in the middle. He cares because Ezpeleta is always present at every race, and every Friday he is personally personally sits on the safety commission. Operationally, Dorna is in a very good position, they have created something extraordinary and with the help of the new structure, this stage should be able to be delivered even better.”
