RiderTua.com – BMW still leads car sales in the premium car market in Indonesia in recent years. They were able to outperform a number of their competitors, especially Mercedes-Benz, which has been their strongest rival so far. However, BMW is now faced with an increasing number of new car brands in Indonesia. Especially Great Wall Motor (GWM) which now sells premium brands such as Haval and Tank.
BMW Faces Two New Car Brands
Sales of luxury cars in Indonesia for several years have still been quite good, with BMW and Mercedes-Benz leading the market so far. This German brand has long been known for its high quality products, although on average its cars are sold at quite expensive prices. But that is in accordance with the quality it has, as well as the completeness of its features.
Of the two brands, BMW always leads sales in the premium car market. If you look, they have many models for sale, from the 3 Series to the X Series which is their mainstay in Indonesia. Talking about premium SUVs, the market has just received a new brand from the Bamboo Curtain Country, namely GWM with the Haval and Tank brands.
Getting Fiercer
Both Haval and Tank have their own superior models, namely the H6 which is priced at around IDR 600 million and the Tank 500 at IDR 1.2 billion. However, at this price you can get a powerful hybrid car that has complete features. With the Tank 500 being sold in the premium SUV segment, BMW is not too concerned about its presence, even if this model has to face BMW’s X Series.
Of course, with more and more competitors, BMW is increasingly driven to present cars with advanced technology and the best quality. Although competing with a brand like BMW may not be an easy matter for GWM, especially since they have just arrived here. But at least now they can present their superior products in Indonesia.
