RiderTua.com – Even though Citroen imports all its cars from abroad, its models can be sold at quite affordable prices. Of course, the quality is guaranteed and equipped with adequate features, so consumers don’t need to worry about that. Even though it brings its units in CBU models, Citroen has plans to assemble one of its cars in Indonesia. The first model to be produced is the e-C3.
Citroen will Start Car Production Next Month
In fact, for a brand like Citroen, this is not the first time they have been present in Indonesia, because they were present here about decades ago. It’s just that their presence didn’t last long with increasingly tight competition in the market. A similar situation is happening now, but they chose to come back here.
The difference is, they carry more flagship models compared to before, although most of them are SUVs and hatchbacks. Even then, all models are still imported in CBU form from India and other countries. But all models are sold at quite affordable prices for imported cars like this.
Reduce Car Imports
However, Citroen has other plans, namely producing its cars in Indonesia. It might sound pretty good, except they’ve just come back here and they’ve only sold a few models. But because they are collaborating with the Indomobil Group, Citroen can start car production at any time, of course with models that have been prepared for CKD assembly here.
Later they will assemble an electric car, namely the e-C3, and of course this choice is quite clear, because the model is sold at an affordable price and has a lot of interest in the market. Apart from that, they also don’t need to bother importing it from India when there is a backlog of orders. As well as to export it to other countries and increase sales figures.
