RiderTua.com – Even though top riders like Marc Marquez have joined, why is Gresini still without a main sponsor? In MotoGP the main sponsor plays a role in the team’s operations and as a team strength so that one of them can get a factory bike. However, teams with strong finances like TrackHouse are able to get factory spec bikes that are not cheap for their riders. The signing of Marc Marquez for Ducati in Gresini is quite surprising from a commercial perspective, with Gresini Racing not bringing in a new main sponsor for 2024, along with the signing of the eight-time World Champion.
Why does Gresini remain without a main sponsor?
Carlo Merlini has a clear answer as to why no major sponsor has come to Gresini despite the signing of Marc Marquez. “We don’t want to lose our identity. We don’t want to make radical changes just because Marc comes to us. If he then leaves again… Our main concern, our focus, is to maintain the existing sponsors, and several other sponsors have already joined the family “In general we are happy with the sponsors we have. “From a financial point of view, this team has very, very good guarantees..”
However, Gresini’s commercial director stated clearly that he would accept if there was a main sponsor. “Once we find the right company with the right project, they will be accepted (as a main sponsor). But what I want to be clear about, if we are not looking for a main sponsor, is that some teams may cover 70 or 60 percent of their budget with the main sponsor and the rest is with several sponsors.”We could share it with more sponsors, but we manage it in the same way,” said Carlo Merlini.
But does the Gresini team not want to give its riders the latest bike, the latest factory specs from Borgo Panigale with a fairly large main sponsor? Or are they afraid that the Gresini color will no longer be ‘sky blue’? because the main sponsor will dominate the color of the bike..Only asphalt and round rubber know…
