RiderTua.com – Tesla was able to become the best-selling electric car brand in the world during the first quarter of this year. Even though they are present in North America, Asia and Europe, they have not maximized their sales in several countries. Like in Indonesia, where the new Tesla was presented by the general importer, Prestige Image Motorcars. Meanwhile, the BEV market is starting to be filled by a number of brands, especially BYD which is its strongest rival.
Tesla Just Sold Several BEV Models in Indonesia
It is true that the models sold by Tesla in the electric car market are still limited, but all of its models are able to record good sales results. It is proven that throughout Q1 2024, its sales results will be number one worldwide. Although last year, the title of best-selling BEV car brand was taken by BYD.
Even though its sales are quite strong abroad, in Indonesia it is the opposite, where Tesla only has two models for sale. Even then, everything was imported directly by Prestige Image Motorcars, so it is priced at more than IDR 2 billion. Meanwhile, its rivals have started to arrive here and start sales, and they are setting more affordable prices for their electric cars.
Competition Between Two Well-Known Brands
Prestige Image Motorcars claims to have seen BYD’s presence in Indonesia since it first arrived here. But they don’t see its presence as threatening a brand like Tesla, because the two are in very different market segments. Tesla is moving more towards more luxurious BEV models, while BYD sells mid-range cars, if you look at the price.
However, BYD’s presence will certainly increase the tight competition in the electric car market in Indonesia. Meanwhile, Tesla itself has to face other brands that also sell premium class BEV cars. Like Mercedes-Benz with the EQ series and BMW with the i-Series.
