RiderTua.com – When Wuling first arrived in Indonesia, quite a few consumers underestimated it. Obviously because this brand comes from the Land of Bamboo Curtain, where the quality of the products is often doubted. However, as time goes by, Wuling and its compatriot brands are able to offer high quality cars at affordable prices. It’s not surprising that its existence is starting to disrupt the four-wheeled market.
Wuling and Compatriot Brands Come to Indonesia
Maybe for a brand like Wuling, they only provided a few models when they first arrived. Of course, they don’t want to take many risks with the intense competition in the four-wheeled market, not to mention the dominance of Japanese brands such as Toyota. However, as time went by, the products began to be accepted by Indonesian consumers.
However, not only Wuling is present here, compatriot brands are also starting to come to Indonesia. From Chery, Great Wall Motor, DFSK, to BYD, most sell SUV models to electric cars or BEVs. Of course, because the price offered is quite affordable with the many features provided, consumers are starting to be interested in the product.
Competition is Getting Tougher
Not only Toyota is starting to realize the presence of brands from this country, but also BMW. Even though the premium car market is not yet filled with many models from the Bamboo Curtain Country brand, Tank is the first brand to appear in this segment. Not to mention Chery which will bring the Jaecoo, although it is not certain whether they will sell it in the luxury car segment or not.
But looking at its sales performance, BMW sees that its presence in the electric car market has had quite a significant influence. In fact, most brands have started selling this type of car in Indonesia, of course at affordable prices. It’s no wonder why a number of brands are starting to catch up.
Indeed, the competition is getting tougher. However, with more brands present in Indonesia, sales will also increase.
